Asian Skincare: The Differences between Taiwan, Korean and Japanese Beauty.

Affiliate Link Disclosure As an Asian skincare enthusiast, I feel like it’s important to discuss the differences between Taiwan, Korean and Japanse skincare. I can’t count the number of times I have awkwardly gone into a Sephora store in the beginning of my skincare journey and been directed to  Bosica or Shiseido brands instead of actual Korean Brands. I don’t blame the employees I blame Sephora for not educating them on Asian Skincare at all. I get selling whats trendy, but at least be somewhat knowledgeable for your customers. (No worries I just do all the research myself now because it’s what I do.)  But let’s talk about it. These 3 are cousins in Asian Beauty, not identical twins.  There are subtle differences and I am gonna explain them to you so that you may go forth in prosper as well.


Taiwan: Taiwanese beauty is still relatively new in the skincare world but it’s definitely not playing with the standards they’ve set with their products. A lot of Taiwanese beauty products focus on anti-aging and brightening.  So far I’ve seen that they enjoy using as many natural ingredients as possible and a more clinical approach to their products. Sadly, I haven’t tried a lot of Taiwan skincare outside of sheet masks, but this is the year I take a deeper look!

Japanese: The cousin who has their own lane, Japanese skincare is becoming more and more popular in the western beauty world.   Japanese skincare does not follow trends they create their own.  They are all about simple, powerful, ingredients and you’ll notice they won’t have a long list of ingredients on their products. Also, while K-beauty tends to focus on the 10 steps, J-Beauty tends to have a more simplified routine. You have definitely seen a lot of these high-end brands such as Shiseido and Sk-II in stores.  Less is more is the theme in Japanese beauty and it remains consistent even as it expands. I’ve tried quite a few Japanese brands and I can certainly say I haven’t found one I haven’t loved. But in the future, I will be trying more of their facial cleansers and sheet masks.


Korean: And of course the cousin that seems familiar to most, the routines, and products I was first introduced to, K-Beauty. My love goes deep into this routine saving my skin.  The originator, K-beauty is here to stay but also have western skincare brands paying attention to the trends and trying their own multi-step routines product lines. One thing about K-beauty is skincare goes beyond just the products; it’s a culture that Koreans take very seriously. There are several steps in this routine that contributes to the overall goal of healthy, beautiful skin. Korean skincare routines do not focus on brand loyalty and are very innovative when creating products. The focus is on the routine and the order of the routine, from how you apply the products to the ingredients and how the skin will react to each product.  K-Beauty definitely sets the trends and as you can see a lot of western skincare brands follow them.


While of course there is much more history that goes into each of these three and culturally more differences this is some of my personal experiences in things I noticed.

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  1. I am looking forward to a further investigation into Taiwanese skincare. I am new to k-beauty and I too was shuttled to anything Asian not realizing there were differences.

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